Online video marketing is now considered very effective in creating awareness about anything that you would want to be widely known in a very short period of time. Statistics show that billions of video advertisements are being viewed by internet users in a month. However, just like in traditional advertising, only a minority of those videos became so widely popular, with hundreds of millions of viewers.
What made those online videos stand out from the rest? Just like in any project or endeavours, planning is one of the major factors that determine success or failure in creating videos. Any successful video marketing strategies begin with good planning. There are important factors that should be included when planning to create videos such as the purpose of the video, the content, the schedule and logistics needed to produce the video.
Purpose of the video, Target audience
The bases of the overall plan are the purpose of the video and the target audience. All the succeeding plans will be in support of these two factors. So, you will also plan the following:
1. Suitable script for the video
The script will depend on the message you want to be shared according to the purpose of the video. If you are introducing a new product, the video should see the various benefits of the product to the buyers. The only goal is for the video to effectively convey the message to the viewers.
2. Equipment, Performers
Based on the purpose and the script of the video, you can determine the kinds of shots and the equipment that will be needed. Is an ordinary video recorder good enough, or will several cameras be necessary? Do you need to hire popular personalities or any good speakers will be fine?
Location, Schedule & Logistics
The location could be in your office, house or you may need to scout for it. After you have chosen your location, you can plan for the logistics needed to support the shooting of the video. You have to determine how many people you will need as well as their qualifications. You will have to determine the required logistics such as transportation and parking, power availability, food, lodging if the shoot location is out of your city and many other requirements.
Make a general schedule of activities to estimate your cost and duration of the project. Make sure to have alternate plans for the location if some unexpected problems like natural calamities happen.
3. Plan that shoot
You will need a detailed plan on how the shoot will be carried out. It will be a detailed plan on what you want to put on the video - frame by frame. Then evaluate your musical scoring or other sound effects.
Test if your talent will look good on your video before you start the shoot to give you time if you need to look for a replacement. After you have decided on more or less a complete plan, review if your cost is still within the budget. You might not be able to complete the video if you over shoot the budget.
As many people would advice, even the best plan is not an assurance of a trouble-free project. But think of how much trouble you would have if you did not plan. Online marketing is very competitive. You will need the best video marketing tactics to stand out.
Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts
Tuesday, April 21, 2015
How to Create Free Content for Online Video Marketing
Cost management is one of the important factors in planning video marketing strategies. You can manage your costs better if you know that you can produce effective and good quality videos for free. It means that you don't have to spend more for equipment and software. You just use your existing resources. Here's how you'll make your free videos:
1. Equipment, Tools
You'll need the following to create your video: computer and webcam, internet connection and you. Since you already have these, you have zero cost for equipment and tools.
2. Video Creation Software
There are various video creation software that can be downloaded and used for free. It depends on the kind of video you want to create. In this article, three video styles are discussed: Presentation, Screencasts and Talking Head.
For video presentations, PC users can use the latest PowerPoint version, Camtasia Studio, SlideRocket and many more if you'll search online; Mac users can use Apple Keynote. It's important to choose a program which allows you the option to control the movement of the slides or to move the video forward or backward as you discuss your presentation. You can then record the presentation with your discussion into video for sharing to various sites.
Screencasts is the preferred style in how-to videos as well as in videos showing solutions to problems. PC users can use Screencast-o-matic.com, CamStudio, etc while Mac users can use QuickTime X, Copernicus, etc. Jing is a software that can be used for both PCs and Macs.
To create Talking Head Videos, you need a software to record the images and audio from your webcam. To make your video interesting, add props or graphics to highlight important points in your presentation. Don't forget your own performance - smile and talk clearly. PC users can use Windows Live Movie Maker with Windows Live Essentials (for webcam option) while Mac users can use QuickTime X.
3. Video Editing Software
Edit your videos to make it fit your purpose in the shortest possible time. Don't forget to add the appropriate text, graphics and music to create effective content for online video marketing.
Add text below the speaker's face for added information such as: speaker's name, company name, or website but take them out after a few seconds. Add music to call the viewer's attention but turn it low when necessary to avoid distraction to the speakers. Emphasize your Call to Action with text to make it more powerful as well as to avoid any misunderstanding or confusion regarding the information you are sharing.
Both PC and Mac users can use YouTube and WeVideo Online Video Editor. Windows Movie Maker is for PC users only. You can search online for other free editing software.
Make sure your free videos have the following components: Short but effective introduction; Content that matches exactly with the video title and Call to action which specifically requests the viewers what to do. You can do a lot of video marketing tactics if your videos are created at zero cost.
Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing and webinar marketing are Oliver's favorite topics to mastermind with you.
1. Equipment, Tools
You'll need the following to create your video: computer and webcam, internet connection and you. Since you already have these, you have zero cost for equipment and tools.
2. Video Creation Software
There are various video creation software that can be downloaded and used for free. It depends on the kind of video you want to create. In this article, three video styles are discussed: Presentation, Screencasts and Talking Head.
For video presentations, PC users can use the latest PowerPoint version, Camtasia Studio, SlideRocket and many more if you'll search online; Mac users can use Apple Keynote. It's important to choose a program which allows you the option to control the movement of the slides or to move the video forward or backward as you discuss your presentation. You can then record the presentation with your discussion into video for sharing to various sites.
Screencasts is the preferred style in how-to videos as well as in videos showing solutions to problems. PC users can use Screencast-o-matic.com, CamStudio, etc while Mac users can use QuickTime X, Copernicus, etc. Jing is a software that can be used for both PCs and Macs.
To create Talking Head Videos, you need a software to record the images and audio from your webcam. To make your video interesting, add props or graphics to highlight important points in your presentation. Don't forget your own performance - smile and talk clearly. PC users can use Windows Live Movie Maker with Windows Live Essentials (for webcam option) while Mac users can use QuickTime X.
3. Video Editing Software
Edit your videos to make it fit your purpose in the shortest possible time. Don't forget to add the appropriate text, graphics and music to create effective content for online video marketing.
Add text below the speaker's face for added information such as: speaker's name, company name, or website but take them out after a few seconds. Add music to call the viewer's attention but turn it low when necessary to avoid distraction to the speakers. Emphasize your Call to Action with text to make it more powerful as well as to avoid any misunderstanding or confusion regarding the information you are sharing.
Both PC and Mac users can use YouTube and WeVideo Online Video Editor. Windows Movie Maker is for PC users only. You can search online for other free editing software.
Make sure your free videos have the following components: Short but effective introduction; Content that matches exactly with the video title and Call to action which specifically requests the viewers what to do. You can do a lot of video marketing tactics if your videos are created at zero cost.
Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing and webinar marketing are Oliver's favorite topics to mastermind with you.
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