So you have decided to take the plunge and make some videos to put on YouTube? What can you make videos about? Well if you take a look at YouTube or other video sites you will see there is an unlimited choice. It would be a good idea to browse a while for suggestions and see what appeals to you. Decide what you feel is a good video, also take a look at the most popular to see what people want to view.
You can consider humour; if you can describe your idea using humour as you may have seen John Cleese do this could appeal to your audience. Or even involve animal behaviour that can be very popular. Look at videos with high viewing numbers and emulate what makes them popular.
End the video with a strong call to action, asking viewers to share your video, or comment on it or whatever you want them to do. Make it very clear or they will just watch it and do nothing. It has to be extremely good to motivate people without a strong call to action prompt.
This also applies to email marketing, articles etc. If they are to work hard for you, you have to give clear instructions such as 'Click Here', 'tell me what you think', or 'share this on Facebook / Twitter'.
If you are using video to promote your business you could demonstrate how your product would help your visitors and what the advantages of using it are. How easy it is to operate, or how much time it saves or whatever benefits it offers.
Have you seen the videos made by a young girl from her bedroom demonstrating how to apply make-up for a professional look? They are amazing, how she transforms the appearance with such ease. They are worth watching to see her competence, but they also demonstrate how a picture is worth a thousand words and how you can effectively and simply make videos.
Although training videos can be made using PowerPoint if you really cannot face talking on camera. Perhaps you could make a full face shot at the beginning of your video to introduce yourself and testimonials at the end with face shots of your customers.
Watching a video to understand a training technique makes it easier to follow as you are able to stop and start the video as needed on tricky tasks. Not everyone is as competent as others some people take longer to learn. Make sure you include all the stages or your less technical viewers could be left stranded wondering what is next and how you got there.
If you are making videos to sell you could also make a transcript to add value. Besides helping the less able you will certainly increase your revenue.
Videos are popular because they are easily viewable on mobile devices and also if they are training videos, they involve more of you senses which renders them more memorable.
There are techniques for promoting videos already on YouTube without making them yourself, this too can greatly increases traffic to your website. Even linking to highly viewed videos by embedding them into your website can help your Google ranking as Google owns YouTube. Videos on your website will make it more interesting and if they are popular will increase viewings, shares and stickiness.
